Important work deserves to be understood, supported and remembered.
Our Inspiration
The black iris is one of the rarest flowers in the world, often found near excavation sites, surfacing where the ground has been turned.
It became the name of our practice because it describes how we work.
Every organisation already carries a structure of ideas, beliefs and intentions beneath the surface. With the right strategy, design and positioning, we uncover what's there and bring it to light.
The Partners
We came to this work from sociology, public policy and the arts, bringing our wider perspectives to everything we do.
Kassandra leads brand strategy, commercial positioning and creative direction at Studio Black Iris. She helps organisations clarify what makes them distinct and express it through strategy, language and design. Her background in international business, strategic communications and sociology shapes how she approaches creative work: beginning with understanding, seeing brands through their audiences’ eyes and considering the cultural context around them. Across her career spanning global advertising, editorial publishing, sustainability and the arts, she’s helped shape how organisations present themselves and connect with people. Her interest lies in the human undercurrents beneath explicit messaging: the meanings, associations and experiences that shape how people understand and connect with a brand.
Kassandra leads brand strategy, commercial positioning and creative direction at Studio Black Iris. She helps organisations clarify what makes them distinct and express it through strategy, language and design. Her background in international business, strategic communications and sociology shapes how she approaches creative work: beginning with understanding, seeing brands through their audiences’ eyes and considering the cultural context around them. Across her career spanning global advertising, editorial publishing, sustainability and the arts, she’s helped shape how organisations present themselves and connect with people. Her interest lies in the human undercurrents beneath explicit messaging: the meanings, associations and experiences that shape how people understand and connect with a brand.
Kassandra leads brand strategy, commercial positioning and creative direction at Studio Black Iris. She helps organisations clarify what makes them distinct and express it through strategy, language and design. Her background in international business, strategic communications and sociology shapes how she approaches creative work: beginning with understanding, seeing brands through their audiences’ eyes and considering the cultural context around them. Across her career spanning global advertising, editorial publishing, sustainability and the arts, she’s helped shape how organisations present themselves and connect with people. Her interest lies in the human undercurrents beneath explicit messaging: the meanings, associations and experiences that shape how people understand and connect with a brand.
Hugo leads advocacy, positioning and reputation at Studio Black Iris. His background spans senior roles across major industry bodies, advocacy groups and businesses, including the Victorian Chamber of Commerce and Industry, Energy Networks Australia and Port of Melbourne. He’s directed major national advocacy campaigns that have shaped policy and public understanding, helping leaders and organisations build the partnerships and influence needed to move their work forward. He also leads personal brand strategy for leaders, helping them articulate what they stand for, the perspective they bring and the contribution they want to make. That thinking provides a consistent basis for their communications, relationships and public presence.
Hugo leads advocacy, positioning and reputation at Studio Black Iris. His background spans senior roles across major industry bodies, advocacy groups and businesses, including the Victorian Chamber of Commerce and Industry, Energy Networks Australia and Port of Melbourne. He’s directed major national advocacy campaigns that have shaped policy and public understanding, helping leaders and organisations build the partnerships and influence needed to move their work forward. He also leads personal brand strategy for leaders, helping them articulate what they stand for, the perspective they bring and the contribution they want to make. That thinking provides a consistent basis for their communications, relationships and public presence.
Hugo leads advocacy, positioning and reputation at Studio Black Iris. His background spans senior roles across major industry bodies, advocacy groups and businesses, including the Victorian Chamber of Commerce and Industry, Energy Networks Australia and Port of Melbourne. He’s directed major national advocacy campaigns that have shaped policy and public understanding, helping leaders and organisations build the partnerships and influence needed to move their work forward. He also leads personal brand strategy for leaders, helping them articulate what they stand for, the perspective they bring and the contribution they want to make. That thinking provides a consistent basis for their communications, relationships and public presence.
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For Work Driving Change
For Work Driving Change
For Work Driving Change