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FAQ
Common
Questions
Do I need a full rebrand?
Not necessarily. Most of our work begins with what you already have, the identity, positioning and reputation you've earned over time. Sometimes that needs refining, sometimes restructuring, sometimes it just needs to be articulated more clearly. We start by understanding what's there before recommending what to shift.
How do brand, creative and advocacy work together?
In most organisations, these functions are run separately. Different teams, different agencies, different languages. The result is an identity that says one thing, creative that expresses another and advocacy that operates in its own silo entirely. We bring all three together so they reinforce one another, giving you one coherent voice rather than three competing ones.
What does a typical engagement look like?
Every engagement starts with an exploratory session where we listen and ask the right questions to understand your organisation, its context and what you're trying to achieve. From there, we deliver a report with our findings and a proposal for engagement. That might focus on brand strategy alone, a full identity and creative programme, or advocacy positioning running alongside both. We work closely with you throughout, and most engagements evolve as the thinking deepens.
What's the difference between brand strategy and brand identity?
Brand strategy is the thinking underneath, who you are, what you stand for, how you're positioned and the narrative that ties it together. Brand identity is how that becomes visible: the name, the visual system, the tone of voice, the design language people recognise and remember. Strategy without identity stays internal; identity without strategy is surface-level. They're most effective when developed together.
Why is advocacy work confidential?
Advocacy often involves sensitive stakeholder relationships, political environments and positioning that works best when it isn't public. Publicising the strategy behind a campaign, coalition or policy effort can undermine the very outcomes it's designed to achieve. For that reason, we don't share advocacy case studies, but we're always happy to discuss our approach and experience in conversation.
Do I need a full rebrand?
Not necessarily. Most of our work begins with what you already have, the identity, positioning and reputation you've earned over time. Sometimes that needs refining, sometimes restructuring, sometimes it just needs to be articulated more clearly. We start by understanding what's there before recommending what to shift.
How do brand, creative and advocacy work together?
In most organisations, these functions are run separately. Different teams, different agencies, different languages. The result is an identity that says one thing, creative that expresses another and advocacy that operates in its own silo entirely. We bring all three together so they reinforce one another, giving you one coherent voice rather than three competing ones.
What does a typical engagement look like?
Every engagement starts with an exploratory session where we listen and ask the right questions to understand your organisation, its context and what you're trying to achieve. From there, we deliver a report with our findings and a proposal for engagement. That might focus on brand strategy alone, a full identity and creative programme, or advocacy positioning running alongside both. We work closely with you throughout, and most engagements evolve as the thinking deepens.
What's the difference between brand strategy and brand identity?
Brand strategy is the thinking underneath, who you are, what you stand for, how you're positioned and the narrative that ties it together. Brand identity is how that becomes visible: the name, the visual system, the tone of voice, the design language people recognise and remember. Strategy without identity stays internal; identity without strategy is surface-level. They're most effective when developed together.
Why is advocacy work confidential?
Advocacy often involves sensitive stakeholder relationships, political environments and positioning that works best when it isn't public. Publicising the strategy behind a campaign, coalition or policy effort can undermine the very outcomes it's designed to achieve. For that reason, we don't share advocacy case studies, but we're always happy to discuss our approach and experience in conversation.